1. Cookies
This website uses so-called cookies. Cookies are small text files that are stored on your
computer and saved by your browser. Cookies are used to store non-personal data that help
manage your experience on our website and analyse user behaviour or optimise our
advertising services. As a rule, you can configure your browser so that you are informed about
the setting of cookies, allow cookies only in individual cases, exclude the acceptance of
cookies for certain cases or in general, and activate the automatic deletion of cookies when
closing the browser. If cookies are deactivated, the functionality of this website may be
restricted.
Some of the cookies we use are so-called “session cookies”. They are automatically deleted
after the end of your visit. Other cookies remain stored on your device until you delete them.
These cookies enable us or the tools we use (see below) to collect website usage statistics or
recognise your browser on your next visit. No data is collected that allows us to identify you
personally. These cookies automatically expire after a period defined by us.
Cookies help us understand how visitors use our website so that we can optimise our
content accordingly and develop better services in the future. By using this website you agree
to the use of cookies.
Zur Verwaltung der eingesetzten Cookies und ähnlichen Technologien (Tracking-Pixel, Web-Beacons etc.) und diesbezüglicher Einwilligungen setzen wir das Consent Tool “Real Cookie Banner” ein. Details zur Funktionsweise von “Real Cookie Banner” findest du unter
https://devowl.io/de/rcb/datenverarbeitung/.
Rechtsgrundlagen für die Verarbeitung von personenbezogenen Daten in diesem Zusammenhang sind Art. 6 Abs. 1 lit. c DS-GVO und Art. 6 Abs. 1 lit. f DS-GVO. Unser berechtigtes Interesse ist die Verwaltung der eingesetzten Cookies und ähnlichen Technologien und der diesbezüglichen Einwilligungen.
Die Bereitstellung der personenbezogenen Daten ist weder vertraglich vorgeschrieben noch für den Abschluss eines Vertrages notwendig. Du bist nicht verpflichtet die personenbezogenen Daten bereitzustellen. Wenn du die personenbezogenen Daten nicht bereitstellst, können wir deine Einwilligungen nicht verwalten.
2. Website analysis, remarketing and cookies
This website uses Google Tag Manager (“GTM”) by Google, Inc. or its European subsidiary
Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland) – hereinafter
referred to as “Google”. This tag management system allows website tags to be managed
via an online interface and deployed on our website. GTM merely implements tags. This
means that GTM does not use cookies and no personal data is collected. Google Tag Manager
triggers other tags which may in turn collect data. However, Google Tag Manager does not
access this data. If deactivation has been carried out at domain or cookie level, it will remain
in effect for all tracking tags implemented with Google Tag Manager.
This website implements Google Analytics, a web analysis service by Google, via GTM.
Google Analytics uses cookies that enable an analysis of how users use the website. The
information generated by the cookie about the use of this website by users is usually
transferred to a Google server in the USA and stored there for up to two years.
IP anonymisation is active on this website. The option to anonymise IP addresses is
controlled via an internal setting in Google Tag Manager, which is not visible in the source
code of this page. This internal setting ensures that the anonymisation of IP addresses
required by telecommunications law (AT) is achieved. The IP address of users is shortened
within member states of the European Union or in other contracting states of the Agreement
on the European Economic Area before transmission. Only in exceptional cases is the full
IP address transmitted to a Google server in the USA and shortened there. On behalf of the
operator of this website, Google will use this information to evaluate the use of the website
by users, compile reports on website activity and provide further services related to website
and internet usage to the website operator.
The IP address transmitted by your browser within the scope of Google Analytics will not
be merged with other Google data. You can prevent the storage of cookies by adjusting the
settings of your browser software; however, please note that if you do so, you may not be
able to use all functions of this website to their full extent. Users can also prevent Google
from collecting the data generated by the cookie and relating to their use of the website
(including their IP address) and from processing this data by downloading and installing the
browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en.
To further analyse and continuously improve this website, we have activated the Google
Analytics report on performance by demographic characteristics and interests (Google
Signals). In Google Analytics reports, web analysis data is broken down according to
demographic characteristics and interests. To collect this data, Google uses third-party
cookies (e.g. DoubleClick cookies) and accesses your Google advertising ID in order to
recognise you across different devices. You can prevent this collection by Google Analytics
by clicking the following link. An opt-out cookie will be set which prevents the future
collection of your data when visiting this website:
Disable Google Analytics.
This website also uses the Google Remarketing function with the purpose of reaching
visitors again at a later time via remarketing campaigns with interest-based advertising in
the Google advertising network. For this purpose, our website or your browser stores cookies
(maximum validity 140 days) on your device. These enable us and the Google system to
recognise visitors when they visit a website within the Google advertising network. As a user,
you have the option to deactivate the use of cookies by Google by visiting the Google
deactivation page at
https://adssettings.google.com/authenticated or by setting an
opt-out cookie.
What is the Google advertising network?
A group of several million websites, videos and apps where online advertisements can
appear. These websites are partners of Google and allow advertisers to display ads (e.g.
text or image ads).
Data protection is important to us, therefore we will never associate the information
obtained with personal data. Cookies set after visiting this site also have a limited lifetime
(e.g. 30 or 60 days) and automatically become invalid afterwards.
More information about data protection at Google can be found in the
Google Privacy Policy.
3. Google Ads conversion tracking
This website uses Google AdWords. AdWords is an online advertising programme of
Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States
(“Google”).
Within the scope of Google AdWords we use so-called conversion tracking. When you click
on an ad placed by Google, a cookie for conversion tracking is set. These cookies expire after
a maximum of 90 days and are not used for the personal identification of users. If the user
visits certain pages of this website and the cookie has not yet expired, Google and we can
recognise that the user clicked on the ad and was redirected to this page. Each Google
AdWords customer receives a different cookie. Cookies cannot be tracked across the
websites of AdWords customers. The information collected using the conversion cookie is
used to create conversion statistics for AdWords customers who have opted for conversion
tracking. Customers learn the total number of users who clicked on their ad and were
redirected to a page with a conversion tracking tag. However, they do not receive information
that can personally identify users.
More information about data protection at Google Ads and Google conversion tracking
can be found in the
Google Privacy Policy.
4. Facebook Pixel
Within our online offering, the so-called “Facebook Pixel” of the social network Facebook
operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are located
in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2,
Ireland (“Facebook”), is used for remarketing purposes, for creating custom audiences and
for measuring Facebook conversions.
The purpose of these functions is to present visitors to this website with interest-based
advertisements (“Facebook Ads”) when they use the social network Facebook. Through the
remarketing function of the Facebook Pixel embedded in this website, a direct connection to
Facebook servers is established when our page is accessed. This informs the Facebook server
that you have visited this website. Facebook processes this information and may associate it
with your Facebook account and use it to generate interest-based advertising.
Furthermore, the Facebook functions mentioned above make it possible to track the
behaviour of website visitors after they have clicked on a Facebook advertisement to reach
our website. This enables us to analyse the effectiveness of Facebook advertisements for
statistical and market research purposes and to optimise them in the future.
The cookies set by the Facebook Pixel or the data collected from them are anonymous for
us as the operator of this website and we cannot use them to identify the identity of our
website users. However, the data is stored and processed by Facebook so that a connection
to your Facebook profile may be possible and the data may be used for Facebook’s own
advertising purposes as specified in the Facebook data policy. This allows Facebook to place
advertisements both on Facebook and on third-party websites. We have no influence on how
this data is used.
Further information on protecting your privacy can be found in Facebook’s privacy policy:
https://www.facebook.com/about/privacy/.
You can also deactivate the remarketing function for custom audiences in the ad settings
section at
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
You must first log in to Facebook. If you do not have a Facebook account, you can disable
usage-based advertising from Facebook on the website of the European Interactive Digital
Advertising Alliance at
http://www.youronlinechoices.com/de/praferenzmanagement/.
5. LinkedIn Insights
This site uses the LinkedIn Insight Conversion Tool of LinkedIn Corporation, 2029 Stierlin
Court, Mountain View, CA 94043, USA, which allows us to obtain information about the use
of our website and to present you with advertising content tailored to your interests on other
websites. For this purpose, a cookie with a validity of 120 days is stored in your browser,
which enables LinkedIn to recognise you when you visit a website. LinkedIn uses this data to
create anonymous reports for us about advertising activities and information about how you
interact with our website.
You can deactivate the LinkedIn Insight Conversion Tool and interest-based advertising
via opt-out at the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
If you are a LinkedIn member, click on the field “Reject on LinkedIn”. Other visitors click
on “Reject”.
Further information on data protection at LinkedIn can be found here:
https://www.linkedin.com/legal/privacy-policy
6. Legal basis
The use of the above functions (Google Analytics, Google Ads conversion tracking,
Google remarketing, Facebook Pixel, LinkedIn Insights) and the storage of cookies by these
services is based on Art. 6 para. 1 lit. f GDPR (legitimate interest), because we have a
legitimate interest in collecting web statistics and analysing user behaviour in order to adapt
our website and/or advertising to the interests of visitors and to optimise our web and
advertising offering accordingly.
Objection
Although we assert legitimate interests in the use and storage of “conversion cookies”, we
offer opt-out options. If you do not wish to participate in tracking, you can object to this use
by disabling the storage of cookies via the user settings of your internet browser.